Blog
SEO and Design Solutions for
Help Seekers
UX & SEO Consultant | Internship Project | Spring 2025
Youth Support Non-Profit focuses on helping young people, mostly aged 10-17, in their difficult life journey.
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Because the organization offers a wide range of assistance, from residential placement to behavioral therapy, it seeks to more clearly establish its mission, vision, and values.
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Presently, those definitions are vague, and as a result, the brand does not have a strong presence in the digital and physical ecosystems.
Other Resources
UX & SERP Analysis
Digital Storytelling for Donors
Introduction & Early Definition
To boldly demonstrate what the organization stands for and what goals it promises to achieve, the homepage must articulate it in the visible area - right at the doorstep.
Current Homepage Layout:
To boldly demonstrate what the organization stands for and what goals it promises to achieve, the homepage must articulate it in the visible area - right at the doorstep.
Proposed Homepage Layout:
The version below solves two problems:​
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Buried mission, vision, and values come to the surface.
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The homepage featured services carousel makes it clear what this organization focuses on and what it is known for.
Getting Help
One effective way to address this problem is to reduce cognitive load through a progressive questionnaire that allows help seekers to focus on one task at a time rather than processing overwhelming amounts of information all at once.
To prevent users from feeling lost or uncertain during the process, a progress bar is provided to clearly indicate their current stage in the journey.
Current Service Page Lyout:
Proposed Service Page Layout:
Progressive Disclosure Questionnaire takes the user through their unique path and ensures that the task they perform serves their specific purpose, with no extra steps and no misleading information.​
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Progress bar ensures that the user knows where they are in their path of task completion, and they can always go back to, or start from, where they left.
